Case Study

Proverbs 31 Ministries Enhances Spiritual Growth with OBSESS Framework

Proverbs 31 Ministries partnered with Zenith Labs to create The First Five app, using the OBSESS framework to help users start their day with spiritual reflection and community support. The app transformed daily routines into meaningful moments of growth, connection, and faith.

By using the Obsess Framework, Proverbs 31 Ministries and Zenith Labs created an app that didn’t just deliver content—it fostered lasting joy, generosity, and deeper.

Process

The OBSESS framework

Here’s how they applied each
step of the OBSESS
framework to bring their values to life:

Observe

Proverbs 31 and Zenith Labs began by carefully observing the daily routines, spiritual needs, and engagement patterns of their followers. They identified a key opportunity: many users desired a simple, structured way to start their day with inspiration but struggled to find the right tool. Through this observation, they recognized that an app focusing on the “first five minutes” of each morning would help users integrate spiritual reflection into their routines, making faith a practical part of everyday life.

Benchmark

They benchmarked against existing devotional apps and digital faith resources, analyzing where competitors succeeded and fell short. By studying user engagement data, Proverbs 31 and Zenith Labs identified a gap for a highly engaging, community-centered devotional experience that wasn’t just about content consumption but also about building connections with others on a similar faith journey. This benchmarking helped them set clear goals for both content and usability, ensuring the app would stand out in a crowded market.

Strategize

In close partnership, Proverbs 31 Ministries and Zenith Labs devised a strategy to design an app that would deliver high-quality content while fostering community support. They crafted a plan that centered on brief, impactful devotionals, interactive features for user engagement, and ways to foster a sense of unity. Their vision was to make the app a daily touchpoint that not only nurtured users’ faith but also connected them with each other, strengthening their relationship with the ministry.

Scale

Zenith Labs took a hands-on approach to the app’s development, working alongside Proverbs 31 Ministries to create a seamless, user-friendly experience. With careful attention to detail, they built an app that offered well-structured devotionals, reminders, and sharing options to make the experience accessible and impactful. This collaborative execution ensured the app launched with a polished, intuitive interface, aligning with Proverbs 31’s mission and the needs of its users.

Execute

After a successful initial launch, the app was scaled with careful testing and refinements based on early user feedback. This scaling phase ensured that the app performed reliably even as its user base expanded, laying the groundwork for ongoing engagement and growth. By continuously enhancing content and functionality, Proverbs 31 and Zenith Labs ensured that The First Five app stayed relevant, practical, and spiritually enriching for users worldwide.

Sustain

To sustain the app’s impact, Proverbs 31 Ministries integrated it within their broader brand ecosystem, offering ongoing content updates, personalized reminders, and community events. This approach kept users engaged and invested in both the app and Proverbs 31’s mission, creating a long-lasting connection. With an embedded sense of routine and purpose, The First Five became an essential part of users’ daily lives, sustaining engagement and growth for the ministry.

Outcomes

Key Outcomes

Visa’s implementation of the OBSESS framework, guided by the founders of Zenith Labs, resulted in three powerful outcomes:

30%

Increased connections to brands

Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.

90%

Marketers report a positive ROI

Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.

Outcomes

Outcomes of our framework

This is how our OBSESS framework helped them with some
amazing outcomes

Increased Daily Joy for Users:

Users reported greater joy and fulfillment in their day as they started each morning with intentional, uplifting content. By dedicating their first five minutes to reflection and renewal, users experienced a positive shift in their outlook, which kept them coming back to the app as an essential part of their routine.

Greater Generosity Toward Proverbs 31 Ministries:

The app fostered a deeper emotional connection between users and Proverbs 31, leading many to support the ministry through increased donations. Users felt a stronger commitment to give back as they saw the app’s positive impact on their lives and wanted to help extend its reach to others.

Increased Engagement with Proverbs 31 Products and Services:

With The First Five as an entry point, users became more engaged with Proverbs 31’s other offerings, from books to online courses and events. The app acted as a gateway, inviting users to dive deeper into the resources and community that Proverbs 31 provided, further solidifying their commitment to spiritual growth.

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