HP Unites Global Sales Teams with OBSESS Framework
HP partnered with Zenith Labs to unify its global sales team using the OBSESS framework. Together, they developed an innovative platform enabling real-time collaboration, gamification, and centralized access to sales resources, transforming sales performance worldwide.
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By partnering with the founders of Zenith Labs and using the OBSESS framework, HP transformed its sales operations and set a new standard for team engagement, knowledge-sharing, and performance. The platform’s success even led to its adoption across other divisions within HP, solidifying its impact as an essential tool for collaboration and success across the organization.
The OBSESS framework
Here’s how they applied each
step of the OBSESS
framework to bring their values to life:
Observe
Working with Zenith Labs, HP closely examined the existing workflows, engagement levels, and communication patterns within its global sales team. They identified that while teams were committed, they often felt isolated by region, lacking a sense of connection and collaboration across borders. HP saw that the decentralized approach led to inefficiencies in accessing information, limited idea-sharing, and inconsistent adoption of best practices. This observation revealed a clear need for a cohesive, interactive solution.
Benchmark
HP and Zenith Labs analyzed how other global sales teams maintained alignment, particularly looking at industries with strong collaborative practices. They noted that successful companies used shared digital spaces, gamification, and ongoing training to boost morale, foster competition, and keep sales reps engaged. This benchmarking showed that creating a dynamic, competitive, and resource-rich environment could bridge the connection gap HP’s sales team faced.
Strategize
Together, HP and Zenith Labs crafted a strategy to build a digital platform that would centralize sales resources, facilitate global communication, and include gamification elements. The platform aimed to allow teams to share ideas, access essential documents, track progress, and compete with one another in a friendly, engaging way. HP involved sales leaders and key regional representatives in the design phase, ensuring the platform would address real, everyday needs.
Scale
With guidance from Zenith Labs, HP followed a structured rollout plan to bring the platform to life. They developed features that enabled sales reps to upload and access sales documents, share strategies, and collaborate on deals in real time. Gamification elements—like leaderboards, badges, and team-based challenges—were embedded to inspire healthy competition and keep engagement high. Training sessions were held to ensure smooth adoption and equip teams with the tools to leverage the platform effectively.
Execute
Initially launched with HP’s sales division, the platform’s effectiveness and positive feedback prompted HP to consider expanding its use. Teams quickly adapted, reporting increased communication and shared learning. As a result, HP scaled the platform to additional industries and teams within the organization, making it a cornerstone of HP’s internal communication and collaboration strategy.
Sustain
To ensure lasting success, HP created a feedback loop with sales teams, continually refining the platform to meet their evolving needs. Zenith Labs helped HP establish a support structure, with regular updates, new competitive challenges, and additional training resources. The platform became a living tool that adapted over time, evolving in step with HP’s goals and the needs of its global sales force.
Outcomes of our framework
This is how our OBSESS framework helped them with some
amazing outcomes
By providing easy access to best practices, collaborative insights, and gamified goals, HP’s sales teams were able to streamline workflows, adopt effective strategies, and boost their numbers. The platform empowered reps to consistently reach and exceed their targets.
Sales teams across different regions felt more connected and were able to share insights, discuss challenges, and celebrate wins, fostering a culture of unity and shared purpose. This heightened communication reduced silos, allowing HP to leverage its global team’s collective knowledge.
With all sales documentation and resources centralized, teams no longer had to search through multiple systems. They could quickly access the tools and information they needed, cutting down on administrative time and boosting productivity.
