OBSESS Framework Fuels CoachBuilder’s Transformation and Growth
CoachBuilder partnered with Zenith Labs to reimagine its brand using the OBSESS framework, evolving from a single service into a multi-dimensional coaching and certification powerhouse. This transformation drove significant growth and increased loyalty among its coaches.
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Through the OBSESS Framework, CoachBuilder and Zenith Labs created a dynamic platform that not only empowered individual coaches but also positioned CoachBuilder for sustained growth and influence in the coaching industry. The expanded offerings transformed CoachBuilder into a multi-dimensional resource that fostered personal and professional growth, creating an ecosystem where coaches could thrive and invite others to join.
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The OBSESS framework
Here’s how they applied each
step of the OBSESS
framework to bring their values to life:
Observe
The team began by conducting a deep assessment of CoachBuilder’s existing workflows, culture, and single-product model. They noticed limitations in CoachBuilder’s ability to offer comprehensive resources for coaches, such as advanced certifications or business-building tools. Observing this unmet need, they saw an opportunity to build additional offerings that would not only develop coaches personally but also help them grow their businesses through the CoachBuilder platform.
Benchmark
Zenith Labs and CoachBuilder then analyzed industry standards, comparing CoachBuilder’s offerings with other coaching and certification platforms. This benchmarking revealed growth gaps and a unique opportunity: there was strong market demand for a platform that combined both advanced certification and business development support for coaches. By understanding these standards, they set high goals for CoachBuilder, targeting both high-quality certification options and tools for coaches to expand their reach and client base.
Strategize
Together, CoachBuilder and Zenith Labs strategized to turn the platform into an all-encompassing coaching and certification ecosystem. They designed a plan that included creating tiered certification programs, offering business development tools, and incorporating personalized coaching for users. The strategy also included ways to incentivize coaches to grow their businesses on the platform and to build loyalty by making CoachBuilder a one-stop shop for their professional growth needs. This strategy laid the groundwork for turning CoachBuilder into a multi-dimensional offering that empowered coaches on multiple levels.
Scale
With a step-by-step plan in place, CoachBuilder and Zenith Labs launched new offerings incrementally, focusing on high-quality execution for each component. They introduced an advanced certification program, along with resources for coaches to develop both their skills and businesses. This structured execution phase ensured that every feature and course was user-friendly, highly engaging, and provided real value to CoachBuilder’s community. By the end of this phase, coaches had access to a platform that was not only focused on education but also on career growth.
Execute
After successfully launching the new features, CoachBuilder and Zenith Labs tested them with select coaches to gather feedback and refine each offering. This scaled approach allowed them to fine-tune the platform based on user experiences, ensuring it was ready for a larger audience. The feedback led to further enhancements, such as targeted support for coaches expanding their businesses. By scaling thoughtfully, they prepared CoachBuilder for broader adoption and positioned it for substantial year-over-year growth.
Sustain
To sustain growth and loyalty, CoachBuilder embedded ongoing support for its coaches, providing continuous updates, new certification options, and business-building resources. This commitment to supporting coaches long-term made CoachBuilder more than just a service; it became a career partner. The platform offered not only educational tools but also networking opportunities, community support, and revenue-generating possibilities for coaches, ensuring that they remained loyal and engaged with the brand.
Outcomes of our framework
This is how our OBSESS framework helped them with some
amazing outcomes
The reimagined CoachBuilder platform saw a doubling of revenue year-over-year, driven by expanded offerings and increased engagement. By providing more ways for coaches to develop and grow, the platform quickly became a high-value resource, resulting in impressive growth metrics.
The new tools, certifications, and growth opportunities fostered a deeper loyalty among coaches. They viewed CoachBuilder as a long-term partner in their success, not just a one-time service. This loyalty translated into stronger retention rates and a thriving community of dedicated users.
The enhanced platform attracted more coaches, as existing users invited peers and colleagues to join. The word-of-mouth effect created a ripple impact, expanding the brand’s reach and reputation within the coaching industry. As a result, CoachBuilder grew both its user base and its credibility as a leader in the coaching space.
