JUNOLIVE Transforms Virtual Engagement with OBSESS Framework
Using the OBSESS Framework, JUNOLIVE and Zenith Labs created a virtual platform connecting global audiences with brands like the NBA, WHO, and Gates Foundation during COVID-19, bridging physical gaps and fostering engagement. Here's how the OBSESS Framework made it possible:
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By following the OBSESS Framework, JUNOLIVE and Zenith Labs created a platform that transformed virtual interaction, offering a global solution for connection, collaboration, and community building when it was needed most. Their partnership enabled brands and audiences to remain engaged, overcoming the isolation of the pandemic and establishing a new standard for virtual technology’s potential.
The OBSESS framework
Here’s how they applied each
step of the OBSESS
framework to bring their values to life:
Observe
JUNOLIVE and Zenith Labs began by closely observing the challenges and needs arising from the pandemic. With social distancing and travel restrictions, people and organizations worldwide struggled to maintain personal connections, and large-scale events were canceled. Through careful observation, JUNOLIVE and Zenith Labs identified an opportunity to build a virtual platform that could enable large-scale connectivity, allowing people to engage meaningfully with global brands and one another in a time of physical separation.
Benchmark
They analyzed existing virtual platforms, comparing their capabilities against the unique needs of large organizations and diverse audiences. Benchmarking showed that most virtual solutions lacked the sophistication and flexibility needed for large events and global reach. JUNOLIVE and Zenith Labs identified gaps, such as limited options for breakout sessions and real-time translation. They set high standards for what their technology would provide, including scalability for global audiences, customizable breakout rooms, and robust tools for cross-cultural communication.
Strategize
Working together, JUNOLIVE and Zenith Labs strategized to create a technology solution that met the needs of major global brands and their audiences. They developed a plan to incorporate interactive features that would make virtual events feel dynamic and engaging. Central to the strategy were breakout groups, real-time chat, translation services, and customization options for different event types. This tailored approach made the platform versatile, enabling brands like the NBA, WHO, and Gates Foundation to host engaging events that felt inclusive and immersive.
Scale
JUNOLIVE and Zenith Labs took a meticulous approach to execution, building a platform that was intuitive, reliable, and easy to navigate. By collaborating closely on the technical aspects, they ensured the technology could support high-traffic, live events without lag, keeping audiences engaged and connected. During this phase, they implemented key features like interest-based breakout groups and real-time communication options, enabling global audiences to participate seamlessly and feel part of a larger community.
Execute
To ensure the platform could handle a global rollout, JUNOLIVE and Zenith Labs conducted trial events with select audiences, gathering feedback to refine features and enhance usability. They scaled up gradually, optimizing performance and troubleshooting to address any issues before a full-scale launch. This approach gave brands confidence that the platform could support their needs, ultimately making it possible for JUNOLIVE to engage millions of people worldwide in events hosted by organizations such as the NBA and WHO.
Sustain
To sustain long-term engagement and growth, JUNOLIVE provided ongoing support, updates, and feature enhancements. They worked with brands to customize the platform for different event types and needs, ensuring that it could evolve with changing demands. This sustained support fostered loyalty among corporate partners, making JUNOLIVE a trusted solution for virtual events that continue to serve global audiences beyond the pandemic.
Outcomes of our framework
This is how our OBSESS framework helped them with some
amazing outcomes
The platform united audiences from across the globe, allowing them to connect with brands like the NBA and the Gates Foundation. This virtual technology overcame geographical limitations, providing an accessible space for people to interact, learn, and participate in a shared experience despite lockdowns and travel restrictions.
A key feature of JUNOLIVE’s platform was the ability for attendees to join breakout groups tailored to their interests. These smaller, focused spaces allowed individuals to connect over shared topics, building a sense of community and enabling more meaningful interactions than large virtual events typically allow.
During a time when isolation was widespread, JUNOLIVE’s platform offered a lifeline for global communication. Real-time chat, live translation, and engagement tools allowed people to interact across language and cultural barriers, fostering a sense of unity and mutual understanding. This connectivity was invaluable during the pandemic, enabling brands to continue reaching and supporting audiences worldwide.
