Case Study

PetPath Eases Post-Op Care with OBSESS Framework

PetPath and MyPetPath teamed up with Zenith Labs to create MyPetPath, a mobile app that helps pet owners navigate post-surgery care. Using the OBSESS framework, the app provides step-by-step guidance, connects users with veterinary support, and offers reassurance for a smooth recovery process.

By partnering with the founders of Zenith Labs and applying the OBSESS framework, PetPath and MyPetPath created MyPetPath, an invaluable tool that empowered pet owners, enhanced their connection with veterinarians, and provided peace of mind during the post-operative care process. The app’s success not only improved the pet recovery experience but also strengthened trust between pet parents and veterinary providers, setting a new standard in pet health support.

Process

The OBSESS framework

Here’s how they applied each
step of the OBSESS
framework to bring their values to life:

Observe

PetPath, MyPetPath, and Zenith Labs conducted an in-depth analysis of the pet recovery journey, focusing on the experiences and challenges faced by pet owners after a surgery or medical procedure. Through interviews and feedback from pet owners, they observed that many struggled to follow aftercare instructions precisely and felt anxious about their pet’s health. This highlighted a need for a comprehensive, easy-to-use resource that would provide reassurance and clarity throughout the recovery process.

Benchmark

With Zenith Labs’ guidance, PetPath and MyPetPath analyzed similar apps in the healthcare space, observing how they supported patient recovery and communication between patients and providers. Benchmarking showed that successful apps included features like step-by-step instructions, direct communication channels, and accessible educational resources. This insight confirmed that a guided, interactive approach could greatly improve the post-operative experience for pet owners.

Strategize

PetPath and MyPetPath, in collaboration with Zenith Labs, devised a strategy to create MyPetPath, an app that would serve as a digital companion for pet owners during their pets’ recovery. The app’s core features included a step-by-step recovery plan tailored to the pet’s specific needs, a chat function for direct communication with veterinarians, and an educational library with resources on pet health and post-operative care. The app was designed to reduce anxiety by giving pet owners easy access to reliable, supportive information whenever they needed it.

Scale

With the strategy in place, Zenith Labs helped PetPath and MyPetPath bring MyPetPath to life. The app included personalized recovery timelines, reminders for medication and check-ups, and tips on monitoring signs of recovery or potential issues. A chat feature allowed pet owners to reach out to their veterinarians with any concerns, reducing the need for unnecessary office visits. The app was introduced to pet clinics and hospitals, making it easy for veterinarians to recommend it as part of the post-surgery care plan.

Execute

After a successful pilot phase, where pet owners reported feeling more confident and informed, PetPath and MyPetPath expanded MyPetPath’s reach, making it available to clinics and pet hospitals nationwide. By partnering with veterinary practices, they encouraged more pet owners to use the app for post-operative care, resulting in widespread adoption and positive feedback across the industry.

Sustain

To ensure ongoing value, PetPath and MyPetPath built mechanisms to keep the app updated with the latest veterinary care guidelines and educational resources. Zenith Labs also helped establish a feedback loop, allowing veterinarians and pet owners to suggest improvements. By continuously enhancing the app’s content and functionality, MyPetPath remained a reliable resource that pet owners could count on during and after their pet’s recovery journey.

Outcomes

Key Outcomes

Visa’s implementation of the OBSESS framework, guided by the founders of Zenith Labs, resulted in three powerful outcomes:

30%

Increased connections to brands

Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.

90%

Marketers report a positive ROI

Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.

Outcomes

Outcomes of our framework

This is how our OBSESS framework helped them with some
amazing outcomes

Reduced Anxiety and Increased Confidence:

Pet owners felt reassured knowing they had a clear, personalized recovery plan and direct access to their veterinarians. This lowered their anxiety, allowing them to focus on supporting their pet’s recovery rather than worrying about potential complications.

Enhanced Connection with Pets and Veterinarians:

The app fostered a stronger bond between pet parents, their pets, and their veterinary providers. Pet owners felt supported throughout the process and could actively participate in their pets’ care, strengthening their confidence in their role and in their veterinarians.

Fewer Reoccurring Visits:

With easy-to-follow guidance and the ability to consult veterinarians via chat, pet owners were less likely to return to the clinic for minor concerns. This reduced unnecessary visits, saving time and resources for both pet owners and veterinary offices.

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