Case Study

YouSchool Creates Platform to Empower Students and Build Community

YouSchool's founders identified students' need for a relevant, engaging platform that blended academic content with social and personal growth. Recognizing the challenges of isolation and the desire for community, they created a technology platform to support both learning and life readiness.

By following the Obsess Framework, YouSchool created a platform that was far more than a digital classroom—it became a comprehensive support system that encouraged deeper learning, meaningful community connections, and a positive outlook toward the future. This platform now serves as a powerful resource for students, equipping them not only for academic success but also for life beyond school.

Process

The OBSESS framework

Here’s how they applied each
step of the OBSESS
framework to bring their values to life:

Observe

YouSchool's founders identified students' need for a relevant, engaging platform that blended academic content with social and personal growth. Recognizing the challenges of isolation and the desire for community, they created a technology platform to support both learning and life readiness.

Benchmark

Next, YouSchool analyzed similar educational platforms to determine where they excelled and where they fell short in meeting student needs. Benchmarking revealed gaps in student engagement and in opportunities for community connection. Many existing platforms provided curriculum content but lacked tools for students to build relationships with their peers or explore their interests in a meaningful way. YouSchool used these insights to set ambitious standards for interactivity, content depth, and community-building features.

Strategize

With a clear understanding of student needs and industry standards, YouSchool partnered with key stakeholders, including educators and student advisors, to create a platform that aligned with their mission. They strategically designed features that went beyond content delivery to include community groups, interactive modules, and guidance for future planning. This approach ensured the platform would be not only a learning tool but a resource for life preparation, empowering students to think critically about their next steps.

Scale

The team developed a structured, step-by-step execution plan to bring their vision to life. With input from both technical experts and educators, they created a user-friendly platform that allowed students to explore topics deeply, participate in discussions, and access resources for future planning. This hands-on execution ensured that every feature of the platform was designed to support students’ academic, social, and personal development, making it an engaging, well-rounded experience.

Execute

After launching the platform to a smaller group of students, YouSchool collected feedback to refine and optimize its features. This scaled approach enabled them to test how well students interacted with the content, connected in community groups, and used the resources for planning their next steps. By iterating based on real user feedback, YouSchool prepared the platform for a broader rollout, confident that it would resonate with and benefit a larger audience.

Sustain

To sustain the platform’s impact, YouSchool embedded it within a broader support ecosystem, providing regular content updates, adding new community features, and hosting events to maintain engagement. They also partnered with schools and educational programs to ensure the platform remained a central part of students’ journeys. This commitment to ongoing support created a platform that felt like a continuous, evolving resource rather than a one-time experience.

Outcomes

Key Outcomes

Visa’s implementation of the OBSESS framework, guided by the founders of Zenith Labs, resulted in three powerful outcomes:

30%

Increased connections to brands

Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.

90%

Marketers report a positive ROI

Employees reported feeling a stronger personal connection to Visa’s mission and values. By seeing real stories from leaders and peers, they could relate to the company’s values in a way that felt personal and authentic. This deeper connection fostered a sense of belonging and pride, making employees more committed to embodying Visa’s mission in their own roles.

Outcomes

Outcomes of our framework

This is how our OBSESS framework helped them with some
amazing outcomes

Deeper Engagement with Content:

Students found themselves more invested in their curriculum as the platform offered interactive modules and resources that allowed them to explore topics in depth. By making learning a personalized and engaging experience, YouSchool encouraged students to dive deeply into content that prepared them for real-world challenges.

Formation of Community Groups:

The platform’s community features enabled students to connect with peers, share experiences, and support each other’s journeys. These community groups created a sense of belonging and encouraged collaboration, helping students feel less isolated and more supported in their academic and personal growth.

Increased Optimism Toward the Future:

With tools that supported both academic achievement and future planning, students reported a greater sense of optimism and confidence in their next steps. The platform gave them a framework to not only complete their studies but also think critically about their future goals, empowering them to approach their next season with excitement and clarity.

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